Challenge
Design a brand and assets that can support marketing for both a support group and fundraising effort bringing awareness and assistance to families in Alabama caring for children and loved ones with special needs.
Results
Evergreen designs and cohesive branding enabled the iReign founder to explore new opportunities to support her community without needing a full-time designer and small strategic stack of promotional materials notably increased the brand’s presence at fundraisers and events.
Branding & Social Media
Since foundation of iReign is centered around a mother’s handmade acts of kindness, it was important that the brand’s visuals and messaging tell that story. Like the brand’s founder, symbols of hope and renewal, supported by a vibrant color palette bring an element of joy to an important cause. While the iReign initiative shares education and resources, its counterpart, Reignbows, shares joy and raises funds through beautiful handmade accessories. Bright, engaging graphics can be used across various platforms and purposes.
Print Design
An evergreen brochure tells the brand’s foundational stories while also highlighting fundraising products and the greater cause, and a punchy banner design is versatile enough to use on signage or social media.
