Challenge
Build a visual identity and digital solutions to cultivate a diverse community around a reproductive rights initiative that welcomes and supports women of all identities, races, and birthing statuses and make it easy to get involved.
Results
Jedon x Co., the PR firm representing the Alabama Birth Justice movement, was able to utilize brand and media assets to unite followers and media outlets in support of the cause while a simple, user-friendly website led to increased donations.
Branding & Assets
Visual assets reflect the heart of the Alabama Birth Justice movement—equity, justice, and freedom of choice for women of all identities, races, and birthing status. A statuesque logo brings to mind liberty, motherhood, and hope, and a rich green and gold palette, grounded in accessibility, evokes strength, authority, and balance.
Digital Experience
The single page design is cost-effective for a grassroots operation as well as being easy to navigate for a wide audience and responsive across formats. Clear calls to action guide visitors to pop-up windows to find additional resources and information and take action while remaining on the page.
Social Media
Designed for versatility, evergreen content educates with facts, data, and definitions while bold, inclusive imagery makes the issue tangible and underscores the intersectionality of the cause.
Je’Don Holloway-Talley, JeDon x Co.
