Black UX Labs
digital marketing, email marketing, social media, graphic design, creative assistance
Black UX Labs is a career services brand connecting underrepresented jobseekers with organizations looking to diversify their culture. When the busy founders reached out, their once thriving BIPOC tech community had dwindled, and with limited time and resources to address engagement issues, they risked losing leads as well. I worked with their teams to develop strategy, creative, and guidance for a successful re-engagement campaign targeting multiple audiences.
Avg. Open Rate
0
%
Avg. CTR
0
%
Avg. Conversion Rate
0
%
An email marketing plan was hatched combining high-value nurture sequences with standout campaigns promoting job board listings resulting in $2.5k average spend per order, but the funnel began with engaging content positioning the founders as thought leaders and inviting jobseekers to enroll in interactive events.
Social media efforts led to targeted GDPR compliant landing pages that provide a glimpse of the value offered by Black UX Labs while simplifying list segmentation and creating a framework for nurturing leads.
© 2024 Ashley Wood
As a versatile graphic designer and marketing specialist, I am dedicated to building success through data-driven brand development, web design, and integrated creative assistance. With nearly eight years of experience working in-house and independently with agencies in marketing, non-profit, and recruitment industries, I have acquired a deep appreciation for the importance of impactful initiatives for purpose-driven brands.