Challenge
Develop strategy, creative, and guidance for a successful re-engagement campaign targeting multiple audiences to revive a once thriving BIPOC tech career community at risk losing engagement and leads.
Results
Throughout the course of these marketing efforts, Black UX Labs saw increased engagement and audience expansion on Instagram and LinkedIn as well as growing attendance of live online events. The Black UX job board saw its first revenue from listings as a result of the employer targeted direct email campaign.
Social Media
Social media efforts led to targeted GDPR compliant landing pages that provide a glimpse of the value offered by Black UX Labs while simplifying list segmentation and creating a framework for nurturing leads.
Email Marketing
An email marketing plan was hatched combining high-value nurture sequences with standout campaigns promoting job board listings resulting in $2.5k average spend per order, but the funnel began with engaging content positioning the founders as thought leaders and inviting jobseekers to enroll in interactive events.
Amber Fields, Black UX Labs
