The Life Coach Training Institute (TLCTI)

branding, visual identity, web design

Request

Create a professional yet welcoming identity that communicates trust, expertise, and a deep commitment to creating inclusive spaces, alongside a modern, accessible website to support the programs and outreach of an organization dedicated to empowering aspiring coaches.

Approach

Each element of the brand system was designed to reinforce their message of belonging and transformation and strike a balance between academic credibility and human warmth.

Visual Identity
The rebrand introduces a clean, contemporary logo paired with a harmonious color palette symbolizing growth, balance, and inclusion. Soft yet confident typography and subtle abstract elements convey professionalism while remaining approachable. The visual language is versatile enough for use in corporate presentations, community outreach, and educational settings, helping TLCTI maintain a consistent presence across all platforms.

Website Design
The redesigned website puts accessibility and clarity at the forefront, with intuitive navigation, clear content hierarchy, and responsive design. The aesthetic mirrors the brand’s identity—clean, welcoming, and credible—while integrating interactive features like program details, contact forms, and resources to engage visitors and guide them toward taking meaningful action. The site reflects TLCTI’s mission to educate, inspire, and build connections, offering users a seamless and impactful digital experience.

“I’m always talking about how awesome Ashley Wood is.

Devin Rashad Morris

Client

Devin Rashad Morris
Atlanta, GA

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