Capturing the joy of pet ownership while reflecting the company’s commitment to quality and sustainability, every design decision was made to balance playful charm with modern professionalism, ensuring the brand resonates with style-minded customers and stands out in a crowded market.

Visual Identity
A clean, versatile logo system pairs bold, modern typography with soft, organic design elements to reflect the brand’s balance of style and sustainability. The color palette mixes warm neutrals and cheerful accent hues to convey both sophistication and approachability, while typography choices were optimized for readability and a contemporary feel.

Digital and Print Assets
Extending the brand across a suite of digital and print assets, including social media templates, promotional graphics, and business stationery, each asset maintains a consistent visual language while being flexible enough for use across multiple campaigns and platforms.

Pattern Design
A set of custom patterns inspired by the logo add texture and personality to the brand and can be applied to packaging designs, social media backgrounds, and marketing materials—reinforcing the brand’s playful yet premium positioning.