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branding, visual identity, graphic design, marketing assets
Request
Design a brand and assets that can support marketing for both a support group and fundraising effort founded by a mom on a mission to bring awareness, hope, and assistance to the many families in Alabama who are caring for children and loved ones with special needs.
Approach
Since foundation of iReign is centered around a mother’s handmade acts of kindness, it was important that the brand’s visuals and messaging tell that story.
Visual Identity
Like the brand’s founder, symbols of hope and renewal, supported by a vibrant color palette bring an element of joy to an important cause.
Print Design
An evergreen brochure tells the brand’s foundational stories while also highlighting fundraising products and the greater cause, and a punchy banner design is versatile enough to use on signage or social media.
Social Media Content
While the iReign initiative shares education and resources, its counterpart, Reignbows, shares joy and raises funds through beautiful handmade accessories. Bright, engaging graphics can be used across various platforms and purposes.