Visual assets and messaging should reflect the heart of the Alabama Birth Justice movement—equity, justice, and freedom of choice for women of all identities, races, and birthing status.

Visual Identity
Careful details added to a luxury-inspired logo scale beautifully and form the foundation for the whimsy woven throughout the brand while the bold pastel color palette can be easily applied across print and digital formats. 

Packaging
Strategic, eye-catching design incorporates delight while taking advantage of cost-effective packaging features to integrate marketing opportunities.

Print Assets
Bold packaging design concepts are reimagined into simply effective print formats that can be easily ordered in bulk or on-demand, and the same integrated marketing strategies are applied.