Black UX Labs
email marketing, digital marketing, social media content, graphic design, copywriting
Request
Develop strategy, creative, and guidance for a successful re-engagement campaign targeting multiple audiences to revive a once thriving BIPOC tech career community at risk losing engagement and leads.
Approach
In collaboration with the founder, senior UX designer, and lead consultant at Black UX Labs, I worked to create an integrated digital content plan to organically grow both the talent pool and the employer leads for the organization.
Social Media
Social media efforts led to targeted GDPR compliant landing pages that provide a glimpse of the value offered by Black UX Labs while simplifying list segmentation and creating a framework for nurturing leads.
Email Marketing
An email marketing plan was hatched combining high-value nurture sequences with standout campaigns promoting job board listings resulting in $2.5k average spend per order, but the funnel began with engaging content positioning the founders as thought leaders and inviting jobseekers to enroll in interactive events.
“Ashley you betta show out on these IG stories!!!!! God job sis.