Alabama Birth Justice
branding, visual identity, graphic design, web design
Request
Build a visual identity and digital solutions to help a reproductive rights activist cultivate a diverse community that welcomes and supports women of all identities, races, and birthing statuses and make it easy for them to get involved.
Approach
Visual assets and messaging should reflect the heart of the Alabama Birth Justice movement—equity, justice, and freedom of choice for women of all identities, races, and birthing status.
Visual Identity
A statuesque logo brings to mind liberty, motherhood, and hope, and a rich green and gold palette, grounded in accessibility, evokes strength, authority, and balance.
Social Media Content
Designed for versatility, evergreen content educates with facts, data, and definitions while bold, inclusive imagery makes the issue tangible and underscores the intersectionality of the cause.
Website Design
The single page design is cost-effective for a grassroots operation as well as being easy to navigate for a wide audience and responsive across formats. Clear calls to action guide visitors to pop-up windows to find additional resources and information and take action while remaining on the page.
“You are just so incredibly talented and I feel so blessed to be able to work with you. Thank you so much. They are just absolutely gorgeous, so inclusive, on-brand, and so diverse.