iReign Special Needs Support Group of Alabama
logo design, visual identity, branding, graphic design, motion graphics, layout design, typography
iReign Special Needs Support group of Alabama was founded by a mom on a mission to bring awareness, support, and hope to the many families in Alabama who are caring for children with special needs. While the iReign initiative shares education and resources, its counterpart, Reignbows, shares joy and raises funds through beautiful handmade accessories. At the request of JEDON X Co., a PR firm in Birmingham, AL, I designed a logo, custom logo font, visual identity, color palette, and brand guidance as well as a set of versatile digital and print assets.
This banner is designed to be printed for a tactile live experience during events or trade shows, but it also pulls double-duty as a digital event or social media cover image.
Social media became a major player for this budding organization, and it was important that both written and visual content could provide evergreen solutions. Above, energetic motion graphics invite engagement without being too specific. Below, evergreen graphics and reels serve to educate and invite users to support the cause.
© 2024 Ashley Wood
As a versatile graphic designer and marketing specialist, I am dedicated to building success through data-driven brand development, web design, and integrated creative assistance. With nearly eight years of experience working in-house and independently with agencies in marketing, non-profit, and recruitment industries, I have acquired a deep appreciation for the importance of impactful initiatives for purpose-driven brands.